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As part of strengthening commercial ties and sharing know-how, François and Camille from SOFRADIS recently visited Famille Michaud, a key player in honey and apicultural products in France. It was a full immersion into the world of this century-old family business, combining tradition, innovation, and passion. Exploring the Production Facilities The visit began with a comprehensive tour of Famille Michaud’s production sites. François and Camille had the opportunity to observe the high level of technology and automation implemented to ensure impeccable product quality. From strict raw material control to final bottling, each step demonstrated a strong commitment to traceability, food safety, and sustainability. Commercial and Sales Administration Meetings This trip also provided an opportunity to hold several strategic commercial meetings. Discussions with the sales and sales administration (ADV) teams helped refine the synergies between SOFRADIS and Famille Michaud, anticipate future logistics needs, and strengthen commercial forecasts. The meetings were marked by a dynamic and collaborative atmosphere, laying the foundation for new shared development opportunities. Hive Visit: A Dive into the World of Beekeeping A highlight of the day was the visit to the hives. Accompanied by a passionate beekeeper, Nicolas, François and Camille discovered the fascinating organization of a bee colony, the floral diversity behind various honey varieties, and the current challenges of biodiversity preservation. This enriching experience provided tangible insight into the added value of upstream work in the production chain. A Flavorful Tasting Experience The day concluded with a tasting session featuring a range of exceptional honeys—from classic floral varieties to rarer French PGI-labeled products (such as Lavender Honey from Provence). This was a perfect opportunity for our team to deepen their product knowledge and better appreciate the sensory richness offered by Famille Michaud. A Partnership Built on Trust and a Taste for Excellence This visit represents an important milestone in the partnership between SOFRADIS and Famille Michaud—two companies that share the same core values: high standards, passion for product quality, and a commitment to healthy, authentic food. A heartfelt thank you to the entire Famille Michaud team for their warm welcome and openness. At SOFRADIS, we are proud to collaborate with such dedicated and visionary producers.

A moment of sharing and passion We recently had the great pleasure of welcoming the Arbeau family to the SOFRADIS premises for a warm and informative experience. This eagerly awaited visit further strengthened our ties to this iconic Southwest vineyard. Through our discussions, we discovered (or rediscovered) the Arbeaus' family history and unwavering commitment to quality viticulture that respects nature, people, and the land. Their approach, both rigorous and passionate, resonates fully with our values at SOFRADIS. A tasting full of discoveries The tour continued with a guided tasting of several carefully selected vintages. Expressive wines, faithful to their terroir and identity, were presented to us by the family with generosity and precision. Each wine was accompanied by anecdotes, technical details, and a genuine desire to share our knowledge. We were captivated by both the quality of the products and the family energy that permeates them. A collaboration based on trust This simple encounter reinforces our commitment to highlighting passionate producers , like the Arbeau family. Together, we work to offer our customers wines that convey meaning, taste, and connection. We warmly thank the Arbeau family for their visit, their availability, and their enthusiasm. At SOFRADIS, we deeply believe in the power of human relationships, and this visit is a wonderful illustration of this.

We are proud to announce that SOFRADIS has become an official sponsor  of the Sœur des Sables  association, who participates at the Rallye Rose des Sables 2025 . This partnership marks a new step in our company's human and solidarity commitment, beyond our core business. This 100% female rally, which is sporty, supportive, and eco-responsible, connects the Moroccan dunes with the fierce determination of women who uphold the values of mutual aid, courage, and self-improvement. The partnership began with a LinkedIn post by Patricia , a crew member with whom we'd already established a trusting professional relationship. The post truly resonated with our team: it was an authentic project, driven by passion, and a cause aligned with our values. This partnership is concrete proof that professional ties can turn into inspiring human adventures . It's not just a sponsorship story, it's a shared adventure where everyone contributes their energy, resources, and enthusiasm. Why SOFRADIS supports this initiative A family business specializing in the export of agri-food products , SOFRADIS places people at the heart of its priorities . Supporting a committed rally is for us a concrete way of: Promoting female leadership Promote solidarity initiatives Giving meaning to our professional partnerships Support actions aligned with our ethical commitments We would like to warmly thank Patricia , the entire Sœur des Sables team, as well as our internal collaborators who facilitated this rapprochement, in particular Paul Landelle , for his key role in this wonderful adventure.

In November 2023, François Philippon, our Export Manager, travelled to Reunion Island to take part in the Vinocité trade show, held at the Jardin d'Eden. The event brought together key players in the sector, including 20/vin and VSPT Wine Group, who presented their Santa Helena and Leyda brands. These business trips are essential for Sofradis, because they offer us direct immersion in the French overseas territories market. They not only allow us to discover new trends in real time, but also to adjust our offer and strategies according to local specificities.

Our sales representatives regularly travel to the field to monitor our partner brands' products. These visits are essential for observing product promotion, interacting with distributors, and adjusting sales strategies based on local realities. During these trips, our sales representatives visit partner brands, supermarkets, and specialty stores to assess product presentation. The goal? To ensure that the brands we distribute are optimally showcased: shelf placement, POS (Point of Sale Advertising), current promotions, etc. These trips also provide an opportunity to interact with local teams to gather their feedback, analyze sales, and identify opportunities for improvement. This collaborative effort allows for the adaptation of marketing and sales strategies based on the specific needs of each market. These trips ensure the visibility and performance of the brands we represent. By staying close to the ground, we ensure quality service to our partners and contribute to the success of our products in African markets. Recently, Maxime Landelle visited points of sale in Africa, and more specifically in Gabon and Cameroon , where he was able to discover the promotion of renowned brands such as Haribo, Lindt, Dijona, Famille Michaud, Nicolas Feuillatte... CAMEROON GABON

In March, François Philippon visited points of sale in Africa, and more specifically in Benin, Togo and Cameroon , where he was able to discover the promotion of the different brands. BENIGN GHANA TOGO

Nicolas Feuillatte Champagne event in South Africa in Cape Town, at the LIFE GRAND CAFE WATERFRONT . These events allow brands to be showcased around a friendly and shared moment. A beautiful spotlight on Nicolas Feuillatte products.🍾 Link to the event video: https://www.instagram.com/reel/DHli4FqSMY5/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Photos taken by Reagan Clay

From April 14 to 17, Paul Landelle , Maxime Landelle , François Philippon , Lydia Batut and Camille BOUAZO had the opportunity to participate in the Semaine des Primeurs de Bordeaux 2025, an unmissable event for wine professionals and enthusiasts. Every year in spring, the greatest Bordeaux châteaux open their doors to offer a sneak preview of the new vintage: 2024. Our five representatives had the immense privilege of visiting some of the most prestigious castles in the region: 🍇 Château Margaux 🍇 Rauzan-Ségla Castle 🍇 Château Pontet-Canet 🍇 Château Brane-Cantenac 🍇 Château Grand-Puy-Lacoste 🍇 Château Pichon Baron 🍇 as well as a very fine selection of wines from the Pessac-Léognan appellation , always appreciated for the balance of its reds and the finesse of its whites. These visits were an opportunity to meet the teams behind each estate, to discuss the conditions of the vintage, the technical choices, and to better understand the unique approach of each property. Beyond the tastings, this week was also a time for sharing, discovery, and immersion in the excellence of the Bordeaux vineyards. A big thank you to all the winemakers for their warm welcome and generosity. SOFRADIS then had the honor of closing this unmissable week in the wine world at the prestigious Château Pontet-Canet , for La Fête du Bontemps. A unique moment to discover the future great vintages and interact with enthusiasts of the sector.

Our SOFRADIS team had the privilege of visiting Château Jean Faure , a Grand Cru Classé of Saint-Émilion, nestled in the heart of one of the most beautiful terroirs in Bordeaux. This wine getaway was an opportunity to immerse ourselves in the unique and refined world of the Les Vignes Olivier Decelle (LVOD) group, a major player in the French wine scene. A wine group with multiple roots Beyond Château Jean Faure, LVOD embodies a plural vision of wine, through a portfolio of emblematic estates located in varied terroirs: 🍇 Château Jean Faure (Saint-Émilion, Grand Cru Classé) – Elegance, freshness and finesse. 🍷 Château Haut-Maurac (Cru Bourgeois du Médoc) – A structured and accessible Médoc. 🌞 Mas Amiel (Roussillon) – The master of natural sweet wine, between innovation and respect for heritage. 🍂 Domaine de Boisseyt (Rhône Valley) – One of the oldest estates in the region, where Syrah and Viognier reign supreme. 🌿 Decelle & Fils (Burgundy) – The demands and precision of Burgundy’s climates. Each estate reflects a unique approach to the terroir and a deep commitment to sustainable viticulture that respects the environment and people. A moment of sharing and perspectives This visit was marked by passionate exchanges with the estate's teams , tastings rich in emotion , and an authentic immersion in the LVOD philosophy. Wine is seen as a living art, the fruit of a permanent dialogue between nature, man and time. We leave feeling inspired, enthusiastic, and deeply convinced of the richness of this emerging partnership . Through this collaboration, SOFRADIS aims to support the promotion of these exceptional wines and contribute to their reputation. A big thank you to the LVOD teams for their warm welcome, their shared expertise, and this unforgettable sensory experience. What's next looks promising...

Camille BOUAZO and François Philippon had the pleasure of welcoming Edel Seebundhun Fleur, our importer at Grays Inc. from Mauritius, as part of an enriching visit to France. During this meeting, we were warmly received by our partner Valade & Transandine, located in Tresses. The welcome was around a delicious meal accompanied by carefully selected wines, a true food and wine pairing that allowed us to discover new flavors and deepen our knowledge of the art of blending. Then, we had the opportunity to visit one of our other valuable partners, Mestrezat Grands Crus. There, an Italian wine tasting was organized, where the aromas and unique characteristics of the different crus were highlighted. This experience allowed us to travel through Italy and savor wines from various regions, each with its own character and history. The perfect opportunity to exchange and discover exceptional products. It was a wonderful day of sharing and conviviality, an unforgettable moment around the wines of the world, where the passion of each participant enriched the experience. A moment of precious exchanges between partners and friends of wine, which reminds us to what extent the culture of wine is a real link between peoples.

Our sales representatives Paul, François and Maxime went to the Wine Paris 2025 show in February. Wine Paris is a must-see trade show for the wine and spirits sector, bringing together more than 3,000 exhibitors, offering high-level conferences and exclusive tastings. This exhibition represents an ideal opportunity to strengthen our business relationships through direct exchanges with producers and suppliers, thus consolidating our existing partnerships. It also allows us to evaluate the performance of brands on international markets and adjust strategies according to needs. Sofradis is constantly looking for new opportunities and promising brands, particularly suited to the African and French overseas territories markets. Monitoring current trends, such as innovations in packaging, composition and distribution, is essential. This visit to Wine Paris allowed our sales teams to meet their key partners and meet new potential suppliers.