SOFRADIS embarks with “Simone” for the Rallye Rose des Sables 2025

We are proud to announce that SOFRADIS has become an official sponsor  of the Sœur des Sables association, who participates at the Rallye Rose des Sables 2025. This partnership marks a new step in our company's human and solidarity commitment, beyond our core business.

This 100% female rally, which is sporty, supportive, and eco-responsible, connects the Moroccan dunes with the fierce determination of women who uphold the values of mutual aid, courage, and self-improvement.

The partnership began with a LinkedIn post by Patricia , a crew member with whom we'd already established a trusting professional relationship. The post truly resonated with our team: it was an authentic project, driven by passion, and a cause aligned with our values.

This partnership is concrete proof that professional ties can turn into inspiring human adventures . It's not just a sponsorship story, it's a shared adventure where everyone contributes their energy, resources, and enthusiasm.

Why SOFRADIS supports this initiative

A family business specializing in the export of agri-food products , SOFRADIS places people at the heart of its priorities . Supporting a committed rally is for us a concrete way of:

• Promoting female leadership

• Promote solidarity initiatives

• Giving meaning to our professional partnerships

• Support actions aligned with our ethical commitments

We would like to warmly thank Patricia , the entire Sœur des Sables team, as well as our internal collaborators who facilitated this rapprochement, in particular Paul Landelle , for his key role in this wonderful adventure.